Re-imagining a brand – A refreshed identity for University of Warwick in its 60th anniversary year
University of Warwick has announced the launch of its evolved brand.
The refreshed brand, which was created in collaboration with a number of partners, includes a modernised crest that embraces Warwick’s history, whilst also reflecting the digital age. It also has a confident, bold wordmark, along with a revised strategic brand framework and renewed colour palette.
Guided by insights from over 10,000 opinions including staff, students and alumni, Warwick conducted in-person events and online surveys to ensure the evolved brand resonates with its community and successfully conveys what the university stands for.
This evolution of the brand in its 60th anniversary year aims to help further solidify the University’s reputation and support its future goals to deliver world-leading education, research, and innovation.
Professor Stuart Croft, Vice Chancellor and President, University of Warwick continues: “In 60 years Warwick has achieved so much, but our focus is the future, how we can continue to deliver world-leading education, research and innovation. Our brand is critical to that success and I’m delighted with this new energised evolution, which so many staff, students and alumni consulted on.”
The initial stakeholder engagement phase of the project uncovered powerful insights that formed the foundation of a distinct brand position rooted in a culture of ‘unconventionalism’. Warwick prides itself on doing things differently and was born out of an entrepreneurial spirit. It is a place where the whole community works with a restless energy to find solutions to some of the world’s most pressing challenges through world leading research and education, working in partnership with the public and private sector.
The project team drew inspiration from renowned global brands to develop a brand that is both accessible and digital-first.
Ajay Teli, University of Warwick’s Chief Communications, Marketing and Content Officer said: “Warwick has hugely ambitious goals for 2030 and the evolution of our brand is a critical step in solidifying our future success. Warwick has a history of challenging convention, pushing boundaries and helping to produce critical thinkers, and we believe our brand is the perfect platform to showcase who we are, where we’ve come from and where we are going.”
The brand evolution was developed in collaboration with Mammoth, a leading brand consultancy who helped to co-ordinate the extensive research and define and design the brand. Another partner was respected illustrator Tobias Hall who designed the modernised crest. With previous clients including big brands like Sipsmith, Cadbury, Jim Beam and Norwich City FC, Tobias brought his expertise with woodcut style of illustration mixing it with modern practices to create the iconic new identity.
Illustrator Tobias Hall said: “Elevating and modernising existing identities while retaining their heritage is always a really fun undertaking. To be part of that process with such a prestigious University has been really rewarding and I'm super pleased with how it turned out. The coat of arms has been part of Warwick’s identity since 1965, so we wanted to create a marque that would reflect the University’s forward momentum whilst honouring its roots.”
An updated library of photography has been created to reflect the new brand, with photographer Megan Eagles capturing a series of new images.
The evolved brand will start rolling out from June 18 2025 with updates being phased across all university platforms and owned channels over the next three years.
ENDS
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For more information, please contact: press@warwick.ac.uk