Together with the US elections and current market volatility, these are more market short term responses and the continuing operational costs pushed to the limit by Amazons' aggressive management style, to dominate markets it has created, in consumer multi-platform services. It is interesting to observe the larger retailers such as Walmart play catchup with this kind of investment and whether Amazon is so far ahead in cloud and retail together with new connected services or if this will become increasingly harder to compete on all these multiple digital market fronts.