Skip to main content

Neuromarketing

Cognitive neuroscience has revolutionised our understanding of the consumer's brain - a fact with huge implications for business and marketing. In this one-day event, you will hear from practitioners, clients and academics at the forefront of neuromarketing. Hear how neuroscience is being applied commercially to research and develop new products and services, improve the effectiveness of communications and boost revenue.

Neuroimaging: Eyetracking - Everything you need to know

09:23 Thu 18 Mar 2010

Rob Carpenter (TNS Magasin) presents on the high tech methods used by TNS Magasin, a pioneer in the field of shopper behavioural research. One of a range of research techniques demonstrated included "eye tracking".

Download
Neuroscience

Neuroimaging: Brainwaves for Marketers

09:22 Thu 18 Mar 2010

Professor Gemma Calvert, Chair of Applied Neuroimaging presents on the methods and technology that is enabling science to help marketers eliminate much of the risk in new product development.

Download

Neuroimaging: Engineering a Positive Response from Users

09:21 Thu 18 Mar 2010

Professor Paul Jennings, WMG presents on the neuroscientific research his Experiential Engineering team undertake to analyse the end users experience of products within key public sectors.

Download
Neuroscience

Prof Gemma Calvert

12:25 Mon 05 Jan 2009

Professor Calvert's introduction to the subject of the Neuromarketing 2008 conference.

Download
Neuroscience

Brain Science: the magic bullet that can help marketing hit the target better

12:25 Mon 05 Jan 2009

Robin Wight of WCRS and The Engine Group investigates how developments in brain scan research provides new insights that could lead to dramatic increases in marketing performance.

Download
Neuroscience

Engagement, entertainment and the brain

12:25 Mon 05 Jan 2009

Professor Richard Silberstein of the Brain Sciences Institute and Chairman of Neuro-Insight looks at television viewing and Steady State Topography.

Download
Neuroscience

'That's really cool... now what?'

12:25 Mon 05 Jan 2009

Graham Page, Executive VP Global Solutions for Millward Brown looks at the future for neuroscience in consumer research. Incorporating EEG, eye-tracking and cognitive psychology.

Download
Neuroscience

Advances in applied neuroimaging

12:25 Mon 05 Jan 2009

Professor Steven Williams, of Neurosense, reviews the latest MRI techniques being used to predict decision-making processes.

Download
Neuroscience

The battle within: using fMRI to view consumers' conflicted responses

12:25 Mon 05 Jan 2009

Joshua Freedman, MD of the Semler Institute for Neuroscience at UCLA, looks at how the brain responds to complex natural stimuli. Includes an fMRI view of the 2008 US elections.

Download
Neuroscience

Eye tracking in the retail environment

12:25 Mon 05 Jan 2009

Siemon Scamell Katz, founder of TNS Magasin, discusses his use of eye tracking to investigate and understand shopper behaviour.

Download
Neuroscience