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Neuroimaging: Brainwaves for Marketers

Presentation about new developments within neuroscience. Neuroimaging is about mapping brain responses to multi-sensory stimuli. It is one of the powerful neurosciences that are just about to revolutionise the way we market.

Neuroimaging: Brainwaves for Marketers

14:27 Mon 22 Mar 2010

Professor Gemma Calvert, Chair of Applied Neuroimaging presents on the methods and technology that is enabling science to help marketers eliminate much of the risk in new product development.

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Behavioral Science, Marketing, Neuroscience, Society

Neuroimaging: Engineering a Positive Response from Users

14:26 Mon 22 Mar 2010

Professor Paul Jennings, WMG presents on the neuroscientific research his Experiential Engineering team undertake to analyse the end users experience of products within key public sectors.

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Behavioral Science, Marketing, Neuroscience, Society

Neuroimaging: Eyetracking - Everything you need to know

14:24 Mon 22 Mar 2010

Rob Carpenter (TNS Magasin) presents on the high tech methods used by TNS Magasin, a pioneer in the field of shopper behavioural research.

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Behavioral Science, Neuroscience, Society