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University of Warwick Podcasts

Warwick Podcasts allow you to hear from University experts commenting on important issues, their research and events.

Warwick Podcasts are available as a downloadable MP3 file or can be accessed directly from this page. You can also subscribe through a number of podcast directories to get Warwick Podcasts direct to your computer and MP3 player.

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Managing Creativity and Creative Management

16:07, Tue 24 Oct 2006

As the Creative Industries become a more important part of the global economy does the stereotype of the creative genius still persist? Do we need to rethink our ideas on creativity and understand how it works more clearly? Dr Chris Bilton, Centre for Cultural Policy Studies, argues that organisations need to start thinking about creativity as a process and begin adapting traditional business strategies to develop a creative approach to management. Length: 25 minutes

(MP3 format, 24 MB)


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Warwick Podcasts

For more information on Warwick Podcasts contact Emily Little: / 024 76575329

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