Skip to main content Skip to navigation

University of Warwick Podcasts

Warwick Podcasts allow you to hear from University experts commenting on important issues, their research and events.

Warwick Podcasts are available as a downloadable MP3 file or can be accessed directly from this page. You can also subscribe through a number of podcast directories to get Warwick Podcasts direct to your computer and MP3 player.

See all podcast items

Neuroimaging: Eyetracking - Everything you need to know

12:07, Wed 17 Mar 2010

Rob Carpenter (TNS Magasin) presents on the high tech methods used by TNS Magasin, a pioneer in the field of shopper behavioural research. One of a range of research techniques demonstrated included "eye tracking". Eye Tracking utilises an infra-red beam, shone into the back of the retina to track the wearer's eye movements and fixations, offering far superior data on shoppers' attention than cameras that merely record field-of-view. Marketers can benefit from analysing exactly what the eye is drawn to on shelves, packaging and at point of sale.

(MP4 format, 88 MB)


See all podcast items

Warwick Podcasts

For more information on Warwick Podcasts contact Emily Little: / 024 76575329

XML feed (copy and paste the url into your chosen podcast tool)