The University of Warwick is delighted to announce the appointment of Kate Walewska as the new Director of Marketing and Student Recruitment.

With over 20 years of experience in the education sector, Kate brings a wealth of knowledge and expertise in global student recruitment, marketing, admissions, partnerships, and business development.


Kate Walewska and Ajay Teli

Her career has spanned Coventry University, QA Higher Education, and most recently, the University of Leicester, where she served as the Director of the Future Students Office.

Kate expressed her excitement about joining Warwick, saying: "I feel incredibly privileged to have been given the opportunity to represent one of the most prestigious brands in the higher education sector globally. It is an honour, and responsibility, I don’t take lightly."

At Leicester, Kate played a pivotal role in transforming the University's approach to student recruitment. She was integral to the formation of the Future Students Office in autumn 2017, helping to achieve ambitious growth targets across all areas.

Kate's holistic, customer-focused, and metrics-driven approach has consistently resulted in increased student numbers and successful development of marketing and recruitment plans.

Kate's experience includes new market and product development, lead generation and conversion to enrolment, as well as diversification of recruitment channels and product portfolios across markets.

As Warwick prepares to celebrate its 60th anniversary, Kate is enthusiastic about the opportunities the next decade will bring. She acknowledges the challenges facing the higher education sector but remains confident in Warwick's ability to excel and innovate.

"We are facing a challenging period for the higher education sector, navigating a difficult economic climate and having to defend the value universities.

“I feel confident that Warwick, with its outstanding teaching and research profile, entrepreneurial nature and determination to excel, innovate and make a positive impact is exceptionally well placed to succeed, drive change and foster talent for many years to come. I’m thrilled to be joining you on that journey," she said.

Ajay Teli, Chief Communications and Marketing Officer, The University of Warwick, said, “Kate brings a wealth of experience and a strategic mindset that will be invaluable to our team. Her deep knowledge of the sector, combined with her engaging personality, ensures she will make a significant positive impact. We are confident that Kate will lead our student recruitment and marketing efforts to new heights."

ENDS