A consortia of leading UK universities have created an international television news campaign to make available free news and feature packages on their latest research for use by television outlets world wide. The first packages to be made available by Research TV will cover stories about peace keeping in the Middle East, the future shape of motor manufacturing in the developed world and the impact of the Columbia disaster on future research into space.
“Research TV” is lead by the University of Warwick, the other partners being the universities of Oxford, Kings College, London, Cardiff and Birmingham with additional backing from the ESRC Research Council and Regional Development Agency Advantage West Midlands.
Research TV is being produced by TAP TV and will be available as a fortnightly 10 minute feed available to all subscribers of the Reuters WNS service from Tuesday 8th April. Each feed will feature a number of topical research stories. Broadcasters will be invited to seek further in-depth information on the Research UK website.
Ian Rowley, Director of Communication at the University of Warwick says: “Universities produce topical ground-breaking research on an almost daily basis. Research TV is an innovative way of taking that research beyond the lab and arcane academic journal, bringing it to life and demonstrating its significance and impact on the world we live in.”
Arnold Reicher, Director of TAP TV, says “As the number of UK and international television outlets grow and broadcasters become hungry for high quality content, syndicated television remains a major platform for companies and organisations with topical stories to communicate, especially as part of an integrated brand communication strategy. Research TV will become an important new resource for broadcasters interested in business stories, science and technology and general news.”