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Adgen Account Director Ruth Richards

Account Director: Ruth Richards

Job Title: Project Director


Email: ruth dot richards at adgenuk dot com

Group Email: warwick at adgenuk dot com

Direct Dial: 01926 357 974

Mobile: 07904 226 113

We are a Media Planning and Buying Agency based in Coventry, specialising in the Education sector and with enviable experience in commercial marketing too, with in-house provisions for creative, digital and production work, operating locally, nationally and globally. Our passion, expertise and unrivalled knowledge of the marketing and education sectors are delivered with the personal care and attention you should expect from an agency.

Our Services:

• Media planning and buying advice
• Strategy and advise
• Account Management
• Handling of sales calls and screening of opportunities
• Research and recommendations on new opportunities
• Management of copy and production requirements
• Design and implementation of brand style
• Market entry and development
• In country advertising
• Education Events (fairs and exhibitions)
• Education marketing strategy and planning
• Knowledge development and update sessions
• Tagging, Tracking, Measuring and Reporting


Our staff experience and success of delivering results for both the education and commercial sectors provides Adgen with a strong grounding for delivering quality enquiries to a wide range of organisations.

Specialising in the HE sector, we have an enviable understanding of the challenges facing UK and overseas institutions and we have worked with numerous HE institutions to help improve student attraction and build reputation. Through tactical media buying we have helped organisations deliver a positive market position. We also have experience of working with a number of commercial companies to deliver a range of marketing activity.


Why Use Adgen:

Strategy and Advice - When you work with Adgen you aren’t just gaining a supplier, you’re finding a strategic partner. We have a wealth of knowledge and resources and we will focus on building a team that will compliment the marketing teams within the University of Warwick. You will have access to a number of specialist teams: digital marketing and paid search; traditional, outdoor and above-the-line; market

insight; creative and brand development. We take pride in offering strategic advice to our clients based on insight and up-to-date knowledge, bringing our understanding of the sector and the changing marketplace to everything we do.

Account Management - For annual and ad-hoc media plans you will be allocated a Project Director who will ensure delivery of all of your marketing projects, to timed, measurable project milestones. We see this role as integral to the success of our relationship with you and pride ourselves on the calibre of the individuals that we select to work on your account.

Creative and Copywriting - As part of our contract with you we will provide access to our studio, copywriting and production facilities. We will produce all copy for your PPC campaign, ensuring that we comply with brand guidelines. All of our creative services within housestyle guidelines, for any campaigns that we buy on your behalf, are included free of charge as part of our overall management fee.

Tagging, Tracking, Measuring and Reporting - As part of our service to you, Adgen will tag, track and monitor your entire campaign using Adgen R.E.V.S. (Real-time Evaluation Visualisation System) our bespoke reporting tool, which collects data from digital media and can be layered with your own data. As a project management resource, it allows us to see how our advertisements are performing across each channel, and removes the reliance on post campaign statistics to determine success and make adjustments. This helps us to keep on top of all media placements, provide continuous feedback and optimise your campaign activity. By using this system we are able to turn down activity that is not producing the best results and turn up the activity that is. This means over a period of time the University will receive far more value for money because budgets will be spent on activities that actually deliver tangible results.

Our Commitment - We will invest all of the time and effort needed, to ensure that you are getting to best value for money. Taking care and attention to deliver media plans that are bespoke to your needs, continuously building on our relationships with media, and measuring and monitoring your marketing project once they are live, throughout the duration of your campaign. We are passionate about the media plans that we deliver and will be accountable for the results that we produce.


Click here for service fees and briefing form