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Claire McCann - Brand Manager

Claire McCann
“Every day will be different and I'll be surrounded by a fantastic group of knowledgeable colleagues who are true professionals, as well as lovely human beings”

A little about me

I started out as a journalist, working at the Press Association. I spent time working in the features team, as well as editing content for the now-defunct Teletext news pages. Then I jumped ship and started my career in communications, working as a Marketing Copywriter. I quickly got stuck into internal communications and PR, before taking on Communications Manager roles. For most of my career I've worked in the education sector but my first role in Higher Education was here at Warwick.

You might be surprised to know…

I've run the London Marathon, albeit exceptionally slowly. It's fair to say I frightened my family and friends who wondered what on earth had gone wrong. Aside from running (which I've given up for a while) I'm also determined to write a children's book or two. I've got the ideas but need to sit down and actually write. My dream is to hide away in a writer's retreat on top of a mountain, overlooking the sea.

A bit about my role

At Warwick we do lots of amazing work that makes an incredible difference. I'm here to help spread the word about the stories we have to tell. Examples include developing campaigns aimed at the general public or business audiences. Sometimes the campaigns will be encouraging people and organisations to join us - as customers, partners or employees, for example. I'm also responsible for managing the University brand. I'm lucky because I lead an exceptional team with high standards and each member of that team really cares about making a positive difference.

The best thing about working in MarComms at Warwick is…

Without doubt it's the people and the variety of work. Everyone is friendly and welcoming. They are also extremely professional and passionate about what they do. And the variety of work means that you can never get bored.

Having worked at Warwick for a long time what still makes you excited to come into work?

Knowing that every day will be different and I'll be surrounded by a fantastic group of knowledgeable colleagues who are true professionals, as well as lovely human beings. Working on campus is also brilliant. We can take time out over lunch time to explore lakes and woodland, and this is actively encouraged.

Has your role changed since you started?

It's changed a lot. I joined just before the University appointed its first Director of Marketing. Since then the team has grown enormously. My initial focus was on student recruitment marketing communications. Now we have a large team who handle that and my work is focused on strategic communications with other audience groups, as well as managing the University brand (which I played a key role in helping to create).

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