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Richard Harrison – Digital Platform and Channel Manager

Richard Harrison
“It’s exciting to work with so many passionate and talented people on projects across the whole of the department.”

A little about me

I graduated with a Software Engineering degree from the University of Sheffield and started my career at Marconi in Coventry working on the code for the BT network, but also supported the work experience programme with students from Warwick (little did I know at the time). Following that role I worked at a computer textbook publishers and at Jaguar recruiting engineers before joining Warwick in 2004 in the PG Admissions team. I’ve worked with IT systems across all the roles but also developed my skills in working with all levels of staff within the businesses and building strong relationships to make things happen.

You might be surprised to know…

I’m quite an open book but I have my fingers in lots of pies outside of work. I am involved with Pecha Kucha Coventry, filming music videos in a bookshop, playing Disc Golf and love finding Tupperware hidden in bushes when Geocaching with my family.

A bit about my role

As Digital Platform and Channel Manager within central Marketing I get to work across the whole campus, with academics and administrators in every department, and colleagues throughout Admissions and Recruitment. I help design, code, write and plan communications to all our prospective students at all levels. I’m responsible for ensuring our data is accurate and segmented correctly, that we use the brand consistently and generally maintain a high quality of emails being created and sent out.

The best thing about working in MarComms at Warwick is…

After working at Warwick for 19 years now I’d have thought nothing would surprise me but the best part of the role is that’s never true. Sometimes we find challenges but it’s always great to be involved in finding new solutions, and sometimes handling sensitive issues, and resolving them to everyone’s satisfaction. The MarComms area at Warwick has grown rapidly and it’s exciting to work with so many passionate and talented people on projects across the whole of the department.

What makes you excited to come into work?

It’s a common reply to this question but it’s truly the people. I’ve obviously seen many colleagues arrive and leave over 19 years but many have also stayed even longer than I have. I love knowing that I can ask any of these for help and ideas and getting that without fail. We support each other and make sure no-one is left to struggle on their own.

My role has changed since I’ve started by…

It’s got easier! Busier but easier…in that I am now surrounded by colleagues with vast amounts of experience in marketing but also ideas and willingness to get involved with CRM more directly. Working in a department with creative people, people passionate about data, wordsmiths and content creators means it’s easier to produce top quality CRM communications. At the start I had to do everything myself but now I’m a cog in a really strong team.

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