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Introduction to Go.Warwick

Go.Warwick is the University's service to shorten long web addresses (URLs) to create short, memorable URLs, known as Go redirects. To request a redirect or update your existing redirects, go to

Web addresses (URLs) can be long. For example, the web address for SiteBuilder is:

This is because the University's website is highly structured to keep it organised and make it easier to administer. All academic faculties are located under They are further organised into subcategories:

…and so on down to the individual departments.

Administrative departments are located under:

Although there are obvious benefits to this system, it also has drawbacks. Long web addresses are difficult to remember, tell people or fit on stationery.

Staff can use the Go.Warwick service to request and manage short, memorable web addresses. Once created, you can cite a short address as:

Note that and also work.

As well as being easier to remember, Go redirects on printed material help to prevent the material from becoming obsolete if you restructure your website. If a URL changes, you can update the Go redirect to point to the new location.

If you have previously cited Go redirects in the following form, they will continue to work:

However, the best form to use is:
Note: if you include a URL in an email or Word document and you want the reader to be able to select it, you still need to put https:// in front of it.

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