FAQs for Using and Interpreting Looker Studio Reports
Data differences can happen because of timing, filters, or how the data is grouped. Looker Studio pulls data from Google Analytics 4 (GA4) or other sources, and sometimes the numbers may be slightly different from the raw data due to sampling, processing delays, or aggregation. When comparing numbers, always double-check the date ranges and filters applied in your report.
It’s normal to see minor discrepancies between charts in the same report. Some charts show overall totals, while others break the data down by dimensions such as page, country, channel/source, or user type. When data is segmented this way, totals may not sum exactly due to how Looker Studio handles sampling, unique users, or overlapping categories.
Some charts may also use blended data from multiple sources (for example, combining department pages with course pages). This can cause totals to differ slightly because the sources may include different users or sessions.
To understand differences:
- Check whether the chart shows a total or a breakdown
- Look at the dimension or category applied to the chart
- Consider any filters or segments that might limit the data
Remember: Rather than treating the exact figures as absolute, use the reports as a guide to analyse trends over time or between pages.
If you’re still unsure about any of the figures, contact the Web Team for clarification.
Looker Studio allows you to adjust the date range using the date control at the top of the report. You can choose predefined ranges (e.g., last 7 days, last month, year-to-date) or select a custom range to analyse the period you need.
View-only users can share the report by clicking the arrow next to the Share button and selecting Get report link. This copies a link you can share with colleagues who have a Google account and permission to view the report.
You may also be able to download the report, usually as a PDF, by clicking the same arrow and selecting Download report.
Exporting the underlying data (CSV or Google Sheets) usually requires additional permissions. If you need the data in another format, contact the Web Team for guidance.
A chart may appear blank if the selected filters, segments, or date range result in no matching data, or if there was no recorded activity for that period.
To address this, try:
- Checking that the date range is correct
- Reviewing any filters or segments applied
If the chart still shows “No data” and you’re unsure why, contact the Web Team for clarification.
Most reports connected to GA4 are updated daily, but some metrics may be delayed by up to 24 hours. Check the “Last updated” timestamp at the bottom of your report for context when reviewing the data.
If you notice discrepancies or missing data in your report, contact the Web Team for assistance. To help them troubleshoot efficiently, include:
- A screenshot of the chart or table
- The date range you were viewing
- The specific metric or chart where the issue occurred
This ensures the Web Team can quickly understand and resolve the problem.
We recommend reviewing the user guide above carefully. It explains each metric, its purpose, and how you can use each chart or section to support your decision-making. If you’re still unsure how to apply the information in your report(s), contact the Web Team for further guidance.
If you would like a version of the report(s) tailored to your department, contact the Web Team. They can advise on options for customising the report(s) to meet your needs.