Mouseflow
Mouseflow is a website analytics and user behaviour tracking tool that helps organisations understand how visitors interact with their websites. Unlike traditional analytics tools (like Google Analytics) that focus on numbers—page views, traffic sources, and conversions—Mouseflow provides qualitative insights through session recordings, heatmaps, and user journey tracking.
In short, it lets you see what users do on your website, not just how many visit.
Example Usage
- Flow Optimisation: Identify where students struggle to find or filter course information, or travel through a series of pages.
- Enquiry form performance: Reduce drop-offs by simplifying form design.
- Campaign landing pages: See if prospective students engage with key messages or CTAs.
- Mobile usability: Ensure prospective students browsing on mobile have a smooth experience.
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The Platform: What can Mouseflow track?
Mouseflow captures a wide range of behavioural data to build a detailed picture of the user experience:
Session Recordings
- Records real user sessions on your website, including clicks, mouse movements, scrolling, form interactions, and page navigation.
- Allows you to replay individual user journeys to identify confusion points or usability issues.
Heatmaps
- Visual representations of where users click, move, and scroll on a page.
- Available for different devices (desktop, tablet, mobile).
- Useful for identifying which parts of a page attract the most (or least) attention.
Funnels
- Tracks how users move through multi-step processes—like course applications, enquiry forms, or event registrations.
- Highlights where users drop off, helping to improve conversion paths.
Feedback Campaigns
- Allows you to deploy on-site surveys or feedback widgets to capture direct user insights.
- Can be triggered by user behaviour, such as exit intent or time spent on a page.
Journeys
- Track several steps before and after a key landing page to understand how users reach your page and what they do next.
Why it matters
Improve Conversion Rates
Understanding how prospective students interact with key pages—like course listings, open day registrations, and application portals—helps optimise the journey and reduce friction. Small design or content adjustments informed by Mouseflow data can significantly increase enquiries or applications.
Enhance Content Strategy
Heatmaps show what content visitors engage with most. Marketing teams can use this to refine messaging, highlight key information (e.g., entry requirements, student stories), or reposition important calls to action.
Support Data-Driven Decision Making
Mouseflow complements other analytics tools by providing why users behave a certain way, not just what they do. This bridges the gap between marketing and UX, helping teams make informed decisions based on actual evidence.
Justify Website Improvements
Having visual evidence—like recordings or heatmaps—helps communicate website issues clearly to internal stakeholders or developers. This makes it easier to build a business case for design or content changes.
Personalise and Optimise the Student Journey
By analysing different audience segments (e.g., international vs. domestic visitors), marketing teams can tailor content and pathways to improve engagement and satisfaction.