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WMG helped keep Tetley tea on shelves during the first wave of the COVID-19 pandemic
As the UK entered lockdown in March 2020 as a result of the Covid-19 pandemic, panic buying of essential items including tea caused a massive spike in demand. With demand for products doubling in some instances, many companies struggled to keep up with supply, but Tata Consumer Products Ltd (TCPL), the parent of the Tetley tea brand in the UK, managed to keep tea on the shelves, with thanks to help from WMG, University of Warwick.