The hum of high-performance PCs, the glow of LED-lit gaming rigs, and the palpable excitement of testers pushing gaming technology to its limits. This was the scene at Warwick’s Esports Centre when Samsung Electronics UK launched its product testing initiative. More than just a gaming hub, the Centre became an innovation lab, bringing students, researchers, and industry experts together to shape the future of gaming technology.

Samsung partnered with the University of Warwick to explore how next-generation gaming technology could enhance user experience. Over six months, students, faculty, and community members engaged in hands-on testing, experimenting with cutting-edge displays, high-refresh-rate monitors, and game-optimised hardware. For many participants, it was their first foray into gaming technology, an experience that opened doors to new perspectives on interactive design and digital entertainment.

The initiative not only enhanced Samsung’s understanding of consumer behaviour but also provided invaluable opportunities for students. Through participation in structured focus groups and hands-on trials, students gained firsthand experience in UX research, product testing, and technological evaluation skills that are increasingly relevant in today’s digital economy.

“This partnership is a testament to the University of Warwick’s commitment to not only embrace commercial brands but also actively support product testing. By offering students a diverse range of experiences, we aim to foster an environment where higher education and business seamlessly merge to create boundless opportunities” said Elenore Li, Events and Marketing Coordinator.