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Creativity, Community and Enterprise

The Core Module Culture and Global Sustainable Development considers the global policy contexts of the arts and culture in International Development. In this module we will focus on practice and local realities. How does enterprise work? What is creativity in practice?

To do this the module will tackle the questions of why have arts enterprise and culture been proposed as a solution to ‘development’ problems -- how can cultural creativity create social change? What does this type of creativity offer that mainstream development strategy does not? What can the creative economy do that the mainstream economy cannot? Throughout this module we will explore the role of arts, creativity and enterprise in community development, focussing on questions of practice and local realities (constructing effective methodology). We will investigate who is involved in arts enterprise and how we can know what is effective, appropriate, and ethically justifiable in community development projects. We will explore what creative/arts and/or cultural models of development have to offer whilst examining the limitations of the theories, policies and practices. The central purpose of this module then is to critically explore the tensions and contradictions in the use of economic models, models of business enterprise and entrepreneurialism for social, local and community development. You will be encouraged to develop both your theoretical knowledge and practical skills in order to understand the complexities involved with engaging the arts in community development problems.

Illustrative Bibliography

Anholt, S. (2005) Brand new justice: How branding places and products can help the developing world (2nd ed.), Oxford: Butterworth Heinemann.

Bagguley, P (1991) 'Post-Fordism and enterprise culture: Flexibility, autonomy and changes in economic organisation', in R. Keat and N. Abercrombie eds., Enterprise Culture, London: Routledge
Banda, F. (2010) ‘Citizen Journalism and Democracy in Africa’, Open Society Foundation for South Africa

Bilton, C. (2006) ‘From Individuals to Processes: Creative Teams and Innovation’ in Management and Creativity: from creative industries to creative management, Oxford: Blackwells: 23 – 44

Ellmeier, A. (2003) ‘Cultural Entrepreneurialism: on the changing relationship between arts, culture and employment’, International Journal of Cultural Policy, 9(1): 3-16

Flew, T. (2012) The Creative Industries, London: Sage
Howkins, J. (2001) The Creative Economy: How People Make Money From Ideas, London: Penguin

Leadbeater, C.and Oakey, K. (1999) The Independents: Britain’s new cultural entrepreneurs, London: Demos

Porter, M. (1996): ‘What is Strategy?’ in Harvard Business Review (November - December 1996): 61 – 78

Rodríguez, C. (2011) Citizens' Media Against Armed Conflict: Disrupting Violence in Colombia, Minneapolis: The University of Minnesota Press
Roos, J. and von Krogh, G. (1996) Managing Strategy Processes in Emergent Industries: The Case of Media Firms, Basingstoke: Macmillan Business
Seo H, Kim JY, Yang S-U. (2009) 'Global activism and new media: a study of transnational NGOs' online public relations', Public Relations Review: 35:123–126

UNESCO (2013) Culture and Development Knowledge Management, New York: UNESCO MDG-F
UNESCO (2013) Culture and Development, Havana: UNESCO Regional Office
UNESCO/UNCTAD (2013) The Creative Economy Report: widening local development pathways, New York: United Nations