About

I am a third-year Ph.D. student in Creative Industries. I hold a Master’s degree in Arts, Enterprise, and Development from the Centre for Cultural and Media Policy Studies, University of Warwick, and a Bachelor's degree in Advertising from the Beijing Normal University, Zhuhai.

Before I came to Warwick, I interned at China central television and McCann World Group. I was a TikTok influencer with 45,000 followers, and I won the Copywriting Award at the China Student Advertising Arts Festival for my advertising copywriting. In addition, I participated in the Global Cultural Studies Summer Programme at the University of Hong Kong. These creative experiences inspired me to give in-depth research on space and creative industry in my Ph.D.

Research interests

The subject of my research is the cultural function of the ‘creative clusters’ in the policy and urban development of the global city of Shanghai. My research is being conducted as ‘interdisciplinary cultural policy research’, with a distinctive emphasis on aesthetics or the experiential dimension of culture. The objects of my empirical research will be a selection of creative clusters in Shanghai.

In terms of theory, my PhD thesis will attempt to develop a model of sustainable creative cluster development —construction of a policy and design framework for sustainable development of the cluster as aesthetic place and creative economy catalyst. In so doing, we will be able to generate new knowledge about the developmental dynamics of Shanghai as a global city of innovation and leadership, with new innovations in pioneering the ecology of the cluster and sustainable creative production.

My research project is supervised by Dr Jonathan Vickery.

Teaching

I was a senior teaching assistant on the MA course "Marketing through Social Media" and the BA course "Foundations of Marketing" at Warwick Business School.

Conferences & Presentations

'Ruins Help Sustainable Development-The Industrial Heritage in Shanghai's Creative Cluster，' paper presented at Forum On International Cultural Industries 2021， Beijing University， China，2021

"A Study on Aesthetic-based creative clusters sustainability framework in China: The Case of Shanghai", paper presented at Material culture & space, Midlands4Cities Research Festival 2022, 15 June 2022

"An aesthetic-based cultural-creative cluster sustainability framework: The case of Shanghai.", paper presented at the paper session: Cultural policy and sustainability and impact studies, 12th International conference on cultural policy research, Antwerp (Belgium), 18-23 Sep 2022

Professional association

• Conference Committee member of the Annual GRP Conference on: "Artificial Intelligence and Digital Technologies in the Workplace."
• Creative Industry Liaison (Lead) of the Global Research Priorities, Productivity & the Futures of Work