Prototyping
Unknown Speaker 0:05
Welcome to another lesson on Design Thinking. After Ideation the next stage in Design Thinking is Prototyping. In this stage, we create a physical or digital representation of the chosen solution. The goal is to create a tangible, low fidelity model of the solution that can be tested and iterated upon. I should mention that prototyping is only applicable in some situations, for example, let's assume we are using design thinking to understand the causes of teenage pregnancy in some parts of the world. In such a scenario, there's nothing to prototype, and we can skip the stage and go to the final stage, Testing.
Let's recap the first time we encountered Peter in the first lesson, recall he was at a piazza store trying to sell his African dishes. Well, during the design stage, while Peter was building the business model canvas, he encountered a section called channels, channels are avenues for delivering value to intended customers or users. Instead of Peter opening the restaurant, he tried selling the products at the piazza. In this regard, we congratulate him for getting this step right. The only problem here is that Peter used a channel that made it difficult for his customers to find him. Mentors asked Peter to observe where his target audience spent their time, and most of his target students spent much of their time in their accommodation and library. He was surprised by the finding, trying to sell to African students at the piazza is like going to the United Arab Emirates or Saudi Arabia and trying to sell pork.
Unknown Speaker 1:39
Now that he knew where to locate his potential customers, the next step was to print African male designs with a QR code and pin them on notice boards around the campus. If any student was interested, they filled out the form through the QR code specifying what they wanted, and when they wanted it delivered. Remember, we had established that this market is not interested in cooked food, they prefer to cook for themselves. And the only problem was sourcing the ingredients. The printed designs we just discussed act as prototypes. Instead of Peter investing in an app or a website at this early stage.
Unknown Speaker 2:14
It's important to note that the prototype is not intended to be perfect. It's just a representation of the solution with the two objectives. First, the goal is to test the solution and gather feedback. Secondly, prototypes allow us to validate the idea. Can you ascertain that users love your solution?
Unknown Speaker 2:36
Only if your answer to this solution is positive, you should proceed.
Unknown Speaker 2:42
After testing and iterating Peter can create a scaled down version of the solution. We call this the minimum viable product. This solution will be tailored to the customer's needs and wants and address the problem Peter identified in the empathy stage. It is important to note that there is significant confusion between a prototype and a minimum viable product. The two are different. In 2023 Space X launched Starship and it exploded after four minutes. The vehicle that exploded was a minimal viable product, but before that, SpaceX had launched different prototypes of Starship, which didn't even have the form of a rocket. Our next video will cover the final step with design thinking but test base. We look forward to having you join us for the next lesson.
Transcribed by https://otter.ai