Congratulations to Mads Hoefer on his Outstanding Student Contribution Award (OSCA) win.

Mads has been part of the student-led society Enactus. In his final year at Warwick, Mads took charge of Enactus as Vice President, making it the most entrepreneurial society of the year 2019 across all societies within the United Kingdom, awarded by Bright Network UK.

He started his own venture to solve a problem close to his heart, animal extinction. Animals Move sells sustainable t-shirts of which every single one helps to save a species from extinction, namely the black rhino, sea turtle and sloth. To progress this endeavour, Mads built international partnerships with local organisations in South America, Australia and Africa, selling shirts in over 10 countries.

Whilst at Warwick, Mads founded a social enterprise, Icycle with three fellow students. The company offers eyewear made of recycled plastic. Icycle works with SWaCH, a local co-operative of waste collectors working in the slums of Pune, a city in India. Together they source the plastic for Icycles glasses and ensure that every waste collector of SWaCH receives adequate pay and safe working conditions. To round off their social impact, Icycle gives out one free pair of prescription glasses for every pair they sell to one waste collector that lacks eyesight and cannot afford a pair of spectacles.

Find out more about the other OSCA 2020 winners.