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Consumer Behaviour and Personality

Dear Participants,

Welcome to the research of Consumer Behaviour and Personality. This research is about your buying behaviour on jeans and underwear and attitudes towards the brands. The relationships among personality, buying behaviour and brand attitudes are explored. This questionnaire is composed of the follwoing four major parts:

  1. Your purchase behaviours of jeans and attitudes towards the brands of jeans.
  2. Your purchase behaviours of underwear and attitudes towards the brands of underwear.
  3. Your views and attitudes towards some personality statements.
  4. Some demographic information about yourselves.

This questionnaire will take about 15 minutes to complete and no identification question is asked. Thank you very much again for your time and help. For more information, please feel free to contact me.


Hazel Huang
Doctoral Researcher
Marketing and Strategic Management Group
Warwick Business School

Please click here to proceed to the survey.