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Consumer Behaviour and Personality

Part I: Your Purchase of Jeans
1. Your opinion on your purchasing of the jeans:
Please click on the appropriate boxes to indicate how much you agree or disagree with each of the following statement.
Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
When I buy jeans, I look at the brands.
When I buy jeans, I prefer buying well-known brands.
I don't choose jeans according to the brands.
Brand is not important to me.
Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
I shop a lot for specials when I buy jeans.
I find myself checking the prices when I buy jeans.
Price is my first concern when buying jeans.
2. Your opinion on brands of jeans:
The following questions are based on your most favourite brand of jeans, if you have one, or the brand of jeans that you most frequently wear, if you don't have a most favourite brand of jeans. Please click on the appropriate boxes to indicate how much you agree or diagree with each of the following statement.
Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
This brand reflects who I am.
I feel a personal connection to this brand.
I use this brand to communicate who I am to other people.
I think this brand helps me become the type of person I want to be.
This brand suits me well.
Part II: The purchase of underwear
1. Your opinion on your purchasing of the underwear:
Please click on the appropriate boxes to indicate how much you agree or disagree with each of the following statement.
Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree
When I buy underwear, I look at the brand.
When I buy underwear, I prefer buying well-known brands.
I don't choose underwear according to the brands.
Brand is not important to me.
Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
I shop a lot for specials when I buy underwear.
I find myself checking the prices when I buy underwear.
Price is my first concern when buying underwear.
2. Your opinion on your most favourite brand of underwear:
The following questions are based on your most favourite brand of underwear, if you have one, or the brand of underwear that you most frequently wear, if you don't have a most favourite brand of underwear. Please click on the appropriate boxes to indicate how much you agree or disagree with each of the following statement.
Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
This brand reflects who I am.
I feel a personal connection to this brand.
I use this brand to communicate who I am to other people.
I think this brand helps me become the type of person I want to be.
This brand suits me well.
Part III: Your attitudes towards some personality statements.
Please click on the appropriate boxes to indicate how much you agree or disagree with each of the following statement.
Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree
I'm known for my prudence and common sense.
I don't take civic duties like voting very seriously.
I keep myself informed and usually make intelligent decisions.
I often come into situations without being fully prepared.
I pride myself on my sound judgment.
I don't seem to be completely successful at anything.
I'm a very competent person.
I am efficient and effective at my work.
Strongly Agree Agree Neither agree Nor Disagree Disagree Strongly Disagree
I would rather keep my options open than plan everything in advance.
I keep my belongings neat and clean.
I am not a very methodical person.
I like to keep everything in its place so I know just where it is.
I never seem to be able to get organized.
I tend to be somewhat fastidious or exacting.
I'm not compulsive about cleaning.
I spend a lot of time looking for things I've misplaces.
Strongly Agree Agree Neither agree Nor Disagree Disagree Strongly Disagree
I try to perform all the tasks assigned to me conscientiously.
Sometimes I'm not as dependable or reliable as I should be.
I pay my debts promptly and in full.
Sometimes I cheat when I play solitaire.
When I make a commitment, I can always be counted on to follow through.
I adhere strictly to my ethical principles.
I try to do jobs carefully so they won't have to be done again.
I'd really have to be sick before I'd miss a day of work.
Strongly Agree Agree Neither agree Nor Disagree Disagree Strongly Disagree
I am easy-going and lackadaisical.
I have a clear set of goals and work toward them in an orderly fashion.
When I start a self-improvement programme, I usually let it slide after few days.
I work hard to accomplish my goals.
I don't feel like I'm driven to get ahead.
I strive to achieve all I can.
I strive for excellence in everything I do.
I'm something of a "workaholic."
Strongly Agree Agree Neither agree Nor Disagree Disagree Strongly Disagree
I'm pretty good about pacing myself so as to get things done on time.
I waste a lot of time before settling down to work.
I am a productive person who always gets the job done.
I have trouble making myself do what I should.
Once I start a project, I almost always finish it.
When a project gets too difficult, I'm inclined to start a new one.
There are so many little jobs that need to be done that I sometimes just ignore them all.
I have a lot of self-discipline.
Strongly Agree Agree Neither agree Nor Disagree Disagree Strongly Disagree
Over the years I've done some pretty stupid things.
I think things through before coming to a decision.
Occasionally I act first and think later.
I always consider the consequences before I take action.
I often do things on the spur of the moment.
I rarely make hasty decisions.
I plan ahead carefully when I go on a trip.
I think twice before I answer a question.
Part IV: Demographics
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