PhD MSM Group; Supervisor: Dr. T. C. Melewar
PhD candidate in Warwick Business School
Elif is currently a Research Fellow in Marketing Department at the
Middlesex University Business School in London. She holds BSc in
Management Engineering from the Istanbul Technical University and MBA
from the Institute of Social Sciences, Marmara University. She is
currently studying her PhD in Warwick Business School under the
supervision of Dr. T. C. Melewar. She will join to the Management
Engineering Department, Istanbul Technical University in February 2006.
She is a full member of the Academy of Marketing Science, the Reputation
Institute and the Decision Science Institute. She is also a student
member of the International Public Relations Association.
Elif has co-authored two articles and a book chapter with Dr. T. C.
Melewar. She has also published several conference papers in the leading
conferences in the marketing area. She is currently guest-editing the
special issue on Corporate Branding, Identity and Communications for the
Journal of Brand Management with Dr. T. C. Melewar. Elif's research
interests include Corporate Identity Management, Corporate
Communications, Corporate Branding and Consumer Behaviour.
Melewar, T. C and Karaosmanoglu, E. (eds) (2006) Journal of Brand
Management, Special Issue on Corporate Branding, Identity and
Communication, Volume 13, Issue 5. (Please visit www.hspublications.com)
Articles in Edited Books:
Melewar, T. C., Karaosmanoglu, E., Douglas, P. (2003). "Resolving the
Corporate Identity Conundrum: An Exploratory Study of the Concept and
Its Contribution", Communicating with Customers: Trends and
Developments, Veloutsou, C. (ed.), Athens Institute of Education and
Research (ATINER), Athens: Greece.
Sezgin, S., Uray, N., Elmadag, A. B., Karaosmanoglu, E., Basar, A. (2000
). "The Profile of Supermarket Shoppers In Terms Of Demographic,
Behavioural And Attitudinal Variables: The Example of Carrefour", The
Book Dedicated to Prof. Dr. Ayhan Toraman, Bayraktar, D. (ed.),
Refereed Articles in Academic Journals:
Melewar, T. C., Karaosmanoglu, E . (2005) Seven Dimensions of Corporate
Identity: A Categorisation from the Practitioners' Perspectives",
European Journal of Marketing, Special Issue, December, (forthcoming).
Melewar, T. C., Karaosmanoglu, E . (2005) Corporate Identity: Concept,
Components and Contribution", Journal of General Management, Vol. 31,
No. 1, pp. 59-81.
Selected Papers Published in Proceedings:
Elmadag, A. B. and Karaosmanoglu, E. (2005) "A Contingency Framework for
The Durational Component of the Service Experience: An Exploratory
Study", The 12th Biannual World Marketing Congress, July, Muenster:
Karaosmanoglu, E., Elmadag, A. B. and Melewar, T. C. (2005) "Multi-item
Scale Development for Measuring Corporate Identity Mix (CIM) Elements",
The 8th International Conference of Decision Science Institute, July,
Karaosmanoglu, E. and Melewar, T. C. (2005) Controlled Communication
versus Uncontrolled Communication in Corporate Image Formation:
Verifying the Conceptual Framework", Published in the proceedings of the
9th International Conference on Reputation Risk: The Role of Corporate
Accountability and Responsibility, May, Madrid: Spain.
Karaosmanoglu, E., Sezgin, S. Uray, N. (2004). "The Role of Market
Actors in Turkey with Respect to Consideration for Sustainable
Environment", Presented at the Marketing and Public Policy Conference,
Salt Lake: UT, USA.
Karaosmanoglu, E., Melewar, T. C. (2003). "The Role of Corporate
Communication at the Corporate Identity/Corporate Image Interface: A
Communication Framework and Research Agenda", Presented at the 32nd
European Marketing Academy Conference (EMAC), Glasgow: UK.