Why Storytelling is the Future of Science Communication

Science can be complex, but storytelling is helping make it more relatable and easier to understand. Unlike traditional methods of sharing information, storytelling turns research into engaging narratives that capture people’s attention and improve how science is communicated.

Despite its growing importance, our understanding of how storytelling works in science communication remains limited. That’s why teams from Shanghai Jiao Tong University and the University of Warwick are joining forces to study it more closely.

This project focuses on science videos shared on Bilibili, a popular video platform in China. Using digital storytelling theory and advanced text analysis, the researchers are exploring how different storytelling elements like structure, tone, and language affect how well scientific content is communicated and understood. The findings will offer new insights into how storytelling boosts science communication, helping researchers and educators share their work more effectively.

This collaboration aims to deepen our understanding of science communication and support its growth as a field, making science more accessible, engaging, and impactful for everyone.