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Predicting behaviour by measuring our brain’s ‘state’

The state of your brain can be used to predict your future decisions before you even see the options, researchers have discovered. Drawing on methodologies and theories at the cutting-edge of neuroimaging and chaos theory, Nick Lee, Professor of Marketing at Warwick Business School, Sven Braeutigam, of the University of Oxford, and Carl Senior, of Aston University, argue that this knowledge can give important insight into how and under which circumstances people might engage in risky decision-making.

Wed 20 Dec 2017, 16:46 | Tags: WBS, psychology

Io Io Io! Modern Christmas vs Roman Saturnalia

Partying, pantomime, feasting and gift-giving are all established traditions of the Christmas season. At the same time of the year over 2000 years ago, Romans had the very same customs in celebration of a different festival – Saturnalia.


Midlands Innovation announces plans for technology transfer

Midlands Innovation, a group of eight universities and one of the UK’s most influential academic collaborations, has launched its plan for collaboration in technology transfer. The announcement was made at an event held at Warwick Business School and the University of Warwick’s base in The Shard in London on the 14th of December.

Wed 20 Dec 2017, 10:52 | Tags: Technology, Business, Sciences, Business Members

Warwick spin-out Medherant completes £3.8 million funding round

Medherant, a spin-out company from the University of Warwick developing an innovative transdermal drug delivery patch technology, has raised £3.8 million in its latest funding round.

Tue 19 Dec 2017, 14:27 | Tags: Business, Business Members

UK’s favourite Christmas spirit revealed with online searches

BRANDY is the UK’s favourite Christmas spirit, according to research into our festive online searches from the University of Warwick.


3D printing helps carve out Christmas treat

A Coventry firm has turned to 3D engineering experts from WMG, at the University of Warwick, to help create a new range of unique biscuit treats – Mug Huggers – that sit on the side of a mug.

Fri 15 Dec 2017, 15:43 | Tags: University of Warwick, Coventry

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