Warwick Conferences launched their new brand identity at International Confex 2002, the showcase of the meetings, events and incentive travel industry. A press launch was held at Earls Court, London on the 19th February, the first and busiest day of this year's show. Andrew Paine, of Warwick Conferences said "the new brand identity is the culmination of an exciting ten month project to raise the profile of the unique range of conference facilities at Warwick."
The new identity focuses on the distinctive meeting experience at Warwick rather than the physical facilities. The new brand structure was developed after extensive discussions with staff and customers who said unanimously that the success of events at Warwick depends on what people experience, not just on the quality of the venue.
Simon May, Creative Director of c-eye, the London based agency, presented the new corporate identity and concluded "the new visual identity for Warwick Conferences reflects the importance they place on customers and staff, people meeting people in a responsive, professional, friendly and focused conference environment."
For more information about Warwick Conferences visit http://www.warwickconferences.com.