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Eight Warwick professors expose the realities of strategy

Originally Published 09 January 2003

The Warwick MBA Refresher, 2nd-5th February will bring together for the first time twelve leading thinkers on business and management from Warwick, including eight professors, to examine what strategy means in today's organisations.

Professors Andrew Pettigrew, Andrew Oswald, Peter Doyle, John McGee, Stephen Cummings, David Wilson, Karen Legge and Robin Wensley, some of the most well-known names in the field will turn preconceptions of strategy on their head. The Refresher, a three and a half day programme for MBA graduates to update their business knowledge, will use the forthcoming book, Images of Strategy, (Blackwell 2003) to provide the structure and content for a series of provocative and stimulating sessions on European experiences of strategy.

Andrew Pettigrew will examine how the resourceful strategist must be part historian, part politician and part social anthropologist and how he or she must develop skills in these three areas. John McGee will explore how managers and firms can approach the new economy, where turbulence and 'creative destruction' rule. David Wilson, co-editor of the book, will present a major integrative case study including role-play, video and analysis, while Andrew Oswald will offer a provocative interpretation of happiness, macro-economics and the individual.

Other contributors from Warwick include Duncan Angwin, who will examine how the executive can become a strategic explorer in the jungle of mergers and acquisitions and Chris Smith will re-assert the key role of numbers and will challenge executives to 'walk the numbers walk'. Grier Palmer will launch the event with his 'Safari or Zoo?' strategy exercise and, later, will coach an interactive live case session with entrepreneurial owners exploring their strategic options and issues with participants.

Delegates will have the chance to work with some of the finest strategic brains all under one roof. They should leave with a greater understanding of the challenges of putting strategy into practice, as well as a signed introduction and a copy of the book Images of Strategy which comes out at the end of February.

The MBA Refresher, Images of Strategy, Images of the Firm, takes place at Warwick Business School, University of Warwick from Sunday 2nd to Wednesday 5th February. Programme fee of ?1,750 includes all tuition, course materials, accommodation for three nights, meals, tea and coffee.
For information and bookings please call 024 7657 2688 or email

Images of Strategy is edited by Stephen Cummings and David Wilson and published by Blackwell, Oxford on February 28th 2003.

Grier Palmer, Senior Teaching Fellow, WBS. Tel: 024 7652 2896
Or Diana Holton, Communications Office, WBS. Tel: 024 7652 2985