Good internal communications gives colleagues a clear idea of how their role, team and department fits within the bigger picture of the University. When staff feel well-informed, they are more open to change because they understand the University’s vision and direction. They are also more likely to be positive about their workplace and the University, both internally and externally.
There are many people across the University who have a remit to communicate with their colleagues. This may be a formal part of their job, or something they do because they’re interested in communications issues. Either way, it’s probably useful to spend some time thinking about what you currently do – or don’t do. The following questions may help:
- How is your workplace structured? Are staff generally desk-based or out and about? What communications currently take place?
- Is there a clear departmental strategy and do people understand how this fits with our University strategy?
- Are there opportunities for staff to give their feedback? What happens with this feedback?
- What are the main communications channels you use in your department and are they effective?
You might find it useful to hold some focus groups to discuss these questions in more depth. The Learning and Development Centre organises focus group training which is run by the University’s Market Research and Insight Manager.
Compile an action plan
Your research will help inform your action plan. Key themes arising from your research can then help inform key goals and actions. For example:
Goal: All staff have the information they need to do their job effectively and efficiently
Action: Issue a weekly email to update colleagues on current issues and developments in the department.
What channels to use?
The channels you use will depend on your staff – for example, if they’re office-based or not, part-time or full-time, working standard office hours or not etc. You can find out more in our know your audience and choosing the right channel guides.