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Making good websites

This guide walks you through the steps to create a good quality website. You can work through the guide in order or go straight to specific pages. Each page explains a different element of web design.


  1. How we use the web
  2. Target your audience
  3. Structure
  4. Navigation
  5. Don't make me think!
  6. Scannable pages
  7. Write for the web
  8. Accessibility
  9. Home page principles
  10. Home page design process
  11. Data protection
  12. Images and copyright
  13. Mobile experience

What this guide covers

In this guide you will:

  • Consider how people browse the web and how you can use this information to your advantage
  • Identify your website's audience(s) and consider how to tailor information to them
  • Learn the appropriate writing style for the web and how to write good content
  • Consider how best to guide people around your website using clear structure and navigation
  • Learn techniques to design a great home page

Your aim is to get visitors to come to your website, ensure they stay until they find what they're looking for and return in the future. This can be described as making your web site sticky.

To make your website sticky and get repeat visitors, the following factors are important:

  • High quality content
  • Ease of use
  • Time it takes for your website to load
  • Frequency of updated content

By using SiteBuilder to build your website, it will be quick to load. Also, the University's common website template helps your website look consistent.

However, creating high-quality content, and doing so often, is up to you.

Start: how we use the web »

Advice and support

Email webteam at warwick dot ac dot uk

Web design and review consultancy