The following three workshops are co-designed and delivered by the Academic Technology Team and Research and Impact Services to enable researchers to employ Google Analytics effectively in evidencing research impact. There is a natural progression through the series of workshops though you should consider which you will need to attend. Please complete a booking for each part that you plan to attend.
| Title |
Google Analytics for Research Impact - Part I: Setup and the basics
|
| Who is it for? |
Research Staff |
| Description |
This workshop is a hands-on way to get up and running with Google Analytics, specifically for those with no prior experience of using it. |
| Participant preparation needed |
Register for a personal google account suitable for use with Warwick.
This is a bring your own device event. If you don't have a laptop or tablet with an internet connection that you can use, please email Steve dot Ranford at warwick dot ac dot uk.
|
| What will be gained or achieved from Attending? |
What will be gained or achieved from Attending? Attendees will:
- Register for Google Analytics on a test site
- Understand how to set up group permissions
- Will gain an orientation with the GA interface
- Understand the process of connecting Google Analytics to Sitebuilder and WarwickBlogs.
|
| What is Required to benefit from this? |
A website to apply your newly created Google Analytics account to. |
| Led by |
Steve Ranford, Senior Academic Technologist, IT Services |
| Date and time |
14:00 - 14:45, 3rd November 2015 (followed by tea and coffee) |
| Venue |
Wolfson Research Exchange 3 |
| Booking |
Booking Closed. Email Steve dot Ranford at warwick dot ac dot uk |
| Title |
Google Analytics for Research Impact - Part II: How to measure impact with Google Analytics
|
| Who is it for? |
Research Staff |
| Description |
This workshop is a hands-on way to get up and running with Google Analytics, specifically for those with no prior experience of using it. |
| Participant preparation needed |
Have an elementary knowledge of what Google Analytics is to ensure relevance (e.g. attended part I of the Google Analytics series).
|
| What will be gained or achieved from Attending? |
Attendees will:
- Gain appreciation for the kind of sites that can benefit from google analytics
- See in context how Google Analytics metrics fits into broader Impact planning
- Review examples of how insight can lead to learning and better websites through Google Analytics.
|
| What is Required to benefit from this? |
A real-world application for the need to derive insight and learning from how people are interacting with a website. |
| Led by |
Catriona Firth, Impact Officer, Research and Impact Services |
| Date and time |
15:00 - 15:45, 3rd November (followed by tea and coffee) |
| Venue |
Wolfson Research Exchange 3 |
| Booking |
Booking Closed. Email Steve dot Ranford at warwick dot ac dot uk |
| Title |
Google Analytics for Research Impact - Part III: Making the most of Google Analytics
|
| Who is it for? |
Research Staff |
| Description |
This workshop will look more in at ways you can maximise the benefits of using Google Analytics using more of its features in Research. |
| Participant preparation needed |
Have a basic understanding of Google analytics prior to the workshop (or have been to parts I and II of the Google Analytics series).
This is a bring your own device event. If you don't have a laptop or tablet with an internet connection that you can use, please email Steve dot Ranford at warwick dot ac dot uk.
|
| What will be gained or achieved from Attending? |
What will be gained or achieved from Attending? Attendees will:
- Explore advanced reporting options
- Understand how google analytics can be used beyond web pages to gain more insight to visitor behaviour using 'Custom campaigns'.
- Gain awareness of Page Events and the granular analytics they can provide.
|
| What is Required to benefit from this? |
A website to apply your newly created Google Analytics account to. |
| Led by |
Steve Ranford, Senior Academic Technologist, IT Services |
| Date and time |
16:00 - 17:00, 3rd November |
| Venue |
Wolfson Research Exchange 3 |
| Booking |
Booking Closed. Email Steve dot Ranford at warwick dot ac dot uk |
