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Course Aims

Course Aims

  • To enable students to prepare for a graduate or freelance career in media, cultural and creative industries in the UK and beyond

  • To learn how to create value from ideas and to communicate passion for media and culture

  • To develop students' ability to think critically, creatively, ethically and strategically about cultural values within media, creative and communications projects, industries and contexts

  • To develop the ability to use students' knowledge and understanding of creative, cultural and media processes as the basis for the examination of policy and ethical issues through critically informed competencies

  • To ensuring students are open-minded, flexible and adaptable in the management and operation of media and cultural technologies, procedures and processes

  • To learn how to experiment, test, plan, research, develop, distribute, produce and commission creative and cultural work; as well as understand the industrial, political, technological and social issues that underpin media and creative processes

  • To think globally, through a theoretically informed understanding of transnational media and transcultural products, while acting locally with a deeper appreciation of place, context and impact

  • Students will be required to develop key aptitudes: flexibility, creativity and a capacity for critical self-reflection

How Do We Meet These Aims?

  1. You will focus on your personal values and creative aspirations as well as the professional attitudes necessary to shape and influence media, cultural, creative and communication industries.
  2. You will appreciate the commercial, legal and cultural systems which frame media and creative industries by engaging in discussions and debates, by participating in group work and through individual research and reading.

  3. Throughout the course, you will be encouraged to think through problems, experiment and create concepts or ways of working that are flexible for specific challenges as well as for the broader issues behind them. This broad understanding will equip with you with the transferable skills and knowledge you need to adapt to specific situations in your future career.

  4. You will reflect upon your practice and develop the capacity to become a reflexive practitioner working across a converged media, digital and creative landscape. This will be underpinned by rigorous research and the intellectual skills development necessary to be both analytical and persuasive.

  5. You will examine current practices in media and creative industries (e.g. the management of cultural organisations, the importance of intellectual property management, branding and marketing, storytelling and ideas management), through case studies and insights from industry professionals.

  6. You will examine current theories of leadership, innovation, creativity, digital culture, ethics and value through reading, research and guided seminar discussions and tutorials, in order to evaluate how theoretical models can be tailored to the practical needs of media and creative industries.

  7. You will develop your understanding of the fundamental requirements of the growing media and creative industries in the UK and beyond, with a view to finding your own voice, style and contribution.

  8. You will develop your own approach to theory, practice and industry which reflects the realities of leadership, entrepreneurship and working in the creative and media industries.

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Additional Course Costs

As well as tuition fees and living expenses, there are likely to be some minor extra things students will pay for whilst studying for the degree. Some of these will be optional (e.g. a book that is not required reading), and some will be compulsory (e.g. a trip that is part of the course).

Wherever possible, the Centre for Cultural & Media Policy Studies is committed to minimising costs to students and subsidises these costs where necessary.

It is important to note that ALL reading on ALL modules will be delivered to students through our virtual learning environment and so there are no compulsory texts to purchase. Likewise, all media equipment and software is covered.

Students do have the opportunity to be part of the Staff Student Liaison Committee where they can advise us on the latest equipment or a new piece of software needed during their studies. The Centre offers a flexible, adaptive and quick response to media technology changes.