Building on Media Lab 1 and the concept and practice of transmedia production and theory, this module aims to take the gamification model of up-levelling student learning to level 2 i.e. ‘habit –building’ by which students undertake a specific practical element of Transmedia Storytelling based on the curiosity they developed in Media Lab 1 and engage an audience in participatory media-making. Working across connected platforms students will create a clearly defined experience and/or piece of content in consultation with an audience. The module aims to develop experimentation and collaboration. Students will also be asked to critically reflect on the processes and outcomes of their work in the light of the latest thinking.

Learning Outcomes

• Develop and curate a portfolio of media content into a coherent and accessible product
• Understand and develop the role of the creative producer within the arts, media and creative industries
• Understand and develop the role of the audience in the creative production process
• Demonstrate they can use digital technologies in an interactive, experiential and engage way
• Devise, develop, manage and deliver innovative digital products through the creative and technical phases addressed in the module
• Demonstrate effective communication skills and the ability to work collaboratively as a member of a team
• Evaluate peer and individual performance through reflective skills and report writing

Indicative Bibliography

Clarke (2012) Transmedia Television: New Trends in Network Serial Production (London: Bloomsbury)

Freeman Matthew (Editor), Renira Rampazzo Gambarato (Editor) (2018) Routledge Companion to Transmedia Studies (London: Routledge)

Gere, Charlie. (2008) Digital Culture (Reaktion Books)

Graham, Beryl. (Ed) (2014) New Collecting; exhibiting and audiences after new media art (Ashgate)

Hassenzahl M (2010) Experience design: technology for all the right reasons. (Morgan and Claypool)

Lessig, Lawrence (2008): Re-Mix – Making Art and Commerce Thrive in the Hybrid Economy (Bloomsbury)

Lessig, Lawrence (2004): Free Culture (New York: Penguin)

McIntyre, Phillip (2012): Creativity and Cultural Production: issues for media practice (New York: Palgrave Macmillan) (e-book)