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Core module 2: Creativity and Entrepreneurship

This module will examine two distinct entities – the individual creative entrepreneur and their creative ideas. We will study the entrepreneurial processes that turn ideas to businesses. In assessing the entrepreneurial processes, we will examine the role of intellectual property, the currency of the creative sectors and how value is created in the creative and media enterprises. We will explore the confluence and conflicts between different creative, commercial and legal imperatives for creative entrepreneurs through case studies, seminars, and presentations by visiting experts.

Illustrative Bibliography


Bogre, M., & Wolff, N. (Eds.). (2020). The Routledge Companion to Copyright and Creativity in the 21st Century (1st
ed.). Routledge. pp.97-110.
Chen, M.H., Chang, Y.Y. and Lo, Y.H., (2015). Creativity cognitive style, conflict, and career success for creative
entrepreneurs. Journal of Business Research, 68(4), pp.906-910.
Deresiewicz, W., (2015). The Death of the Artist—and the Birth of the Creative Entrepreneur. The Atlantic, 315(1),
p.92.
Griffo, I. (2019). Mind Your Business: A Workbook to Grow Your Creative Passion Into a Full-time Gig. Paige Tate &
Company.
Henry, C. ed., (2007). Entrepreneurship in the creative industries: An international perspective. Edward Elgar
Publishing.
Howkins, John (2001): The Creative Economy: How People Make Money From Ideas (London: Penguin)
Khaire, M., 2017. Culture and commerce: The value of entrepreneurship in creative industries. Stanford University
Press.
Klein, B., Moss, G. and Edwards, L. (2015) Understanding Copyright: Intellectual Property in the Digital Age. London: SAGE Publications Ltd.
Kolb, B.M., 2020. Entrepreneurship for the creative and cultural industries. Routledge.
Werthes, D., Mauer, R. and Brettel, M., (2017). Cultural and creative entrepreneurs: understanding the role of
entrepreneurial identity. International Journal of Entrepreneurial Behavior & Research, 24(1), pp.290-314.