Unveiling Climate Communication Patterns Between the Chinese Government and the Public on Sina Weibo

In the face of global climate change, effective communication between governments and the public becomes imperative for fostering awareness, engagement, and action. This study zeroes in on China, a key player in global environmental policy, to unravel the specific communication patterns between the official announcements and individual opinions observed on Sina Weibo, a platform central to public discourse in China. By examining how climate change is communicated by the Chinese government to its citizens, and the ensuing public dialogue, this research sheds light on the broader implications of digital media's role in environmental policy and public engagement. The findings aim to enrich the interdisciplinary discussions at the 'Being Human in the Media & Creative Industries' conference, highlighting the intersection of digital communication, policy-making, and human engagement in the context of one of the most pressing issues of our time.

Joshua Hu is a PhD candidate at the University of Warwick, where he delves into the intricate relationship between discursive power dynamics, climate change discourse, and social media communication. Holding an MA in Digital Media and Culture from Warwick's Centre for Interdisciplinary Methodologies and an MA in Applied Linguistics from the Institute of Education at University College London, Joshua brings a multidisciplinary approach to his research. Further enriching his academic background is a JAVA developer certification from Intel Corporation, equipping him with foundational knowledge and practical skills in Python programming. Joshua's work aims to illuminate the nuances of digital communication and its impact on societal and environmental discussions.