The principal aim of the module is to test learning from the Year 1 Media and Creative Industries Case Study and the research undertaken to establish a relationship with an industry. This relationship (undertaken as a 2 week placement or a 4 week Workplace Study) will be supported by an evaluation of the operation of the creative, cultural or media organisation. This module builds on the student knowledge of the creative, media and cultural sectors with specific reference to types of legal entities, the practicalities of working in these organisations and appreciating the challenges faced by them. It also aims to develop the students’ professional skills and confidence honed through practical work experience in an organisation.

Learning Outcomes

• Develop their own role in the media, creative and cultural industries in terms of economy, culture, manufacturing and work
• Develop themselves as an emerging producer who has the potential to work on key projects in their chosen industry
• Evaluate what it means to work in the cultural, media and creative industries in the 21^st century
• Contribute ideas to the potential growth in these sectors
• Demonstrate effective communication skills, professional skills and ability to work independently or in teams
• Research and write an evidence-based case study and Portfolio

Indicative Bibliography

Barrow, P. (2001): The Best-Laid Business Plans: (Virgin Publishing Ltd)

Bryson, John. M (2011) Strategic Planning for Public and Non Profit Organisations (Jossey Bass)

Carlsen. J, Andersson.T.D., (2011) "Strategic SWOT analysis of public, private and not-for-profit festival organisations", (International Journal of Event and Festival Management, Vol. 2 Issue: 1, pp.83 – 97)

Graham and Gardini (2017) Collaborative Production in the Creative Industries (London: University of Westminster Press)

McRobbie, Angela (2018) Be Creative: Making a Living in the New Culture Industries (Cambridge: Polity Press)