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Media Lab 1 - 30 CATS

This module introduces students to the Media Lab experience (a three-year pathway through the course designed to develop skills, experiences and understanding of online/portable media content), and the emergent ideas, techniques and approaches that a contemporary media creative will need. As well as appreciating the role of changing technology in media, creativity and content manipulation through experimenting with different forms and practices, the modules aims to develop media production techniques, a sense of creativity and an appreciation of authorship. Transformations in the production, circulation and consumption of media content mean that the way we make, watch, use and interact with media requires new ways of thinking and application. Thus, students will have new possibilities for aesthetics, forms, content manipulation, distribution, access and participation.

Learning Outcomes

  • Develop an idea for a creative and contemporary transmedia experience in response to a conceptual brief using media practices that are embedded in everyday life
  • Demonstrate a development of technically proficient work through testing, experimentation, self-directed and collaborative learning
  • Understand their own creative work against a backdrop of appropriate academic research that focuses on form, aesthetics, creativity and authorship
  • Demonstrate an ability to present work in an engaging manner using multiple media forms

Indicative Bibliography

BBC Academy (2017) Transmedia Storytelling, Podcasts https://www.bbc.co.uk/academy/en/articles/art20130702112136355 

Bernaudo, N (2011) The Producer's Guide to Transmedia: How to Develop, Fund, Produce and Distribute Compelling Stories Across Multiple Platforms (London: beActive books)

Derhy, Benjamin W.L. Kurtz, Mélanie Bourdaa (eds) (2017) The Rise of Transtexts: Challenges and Opportunities (London: Routledge)

Freeman, Matt (with Renira Rampazzo Gambarato) (2018) The Routledge Companion to Transmedia Studies, (London: Routledge)

Jenkins, H. et al (2013) Spreadable Media: Creating Value and Meaning in a Networked Culture (New York: NYU Press)

Jenkins, H. (2010) TEDX on 'Participatory Culture' https://www.youtube.com/watch?v=AFCLKa0XRlw

Phillips, Andrea (2012) A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms (New York: McGraw Hill)