The principal aim of the module is to gain practical experience in the operation or development of a media, creative, cultural organisation through a residency or extended Workplace Study and critically reflect upon that experience and research in terms of capacity to shape, influence or impact an organisation. The module combines theory and practice (developed in Years 1 and 2) to equip students with an in-depth understanding of the creative, media and cultural sectors and their burgeoning role within them. The module will include a significant element of work experience or workplace study with an organisation in the form of residency or directed client brief which will develop the students’ working knowledge and critical thinking about work practices and challenges of these sectors. It will develop a student’s initiative, ability to take decisions and risks and develop their ambitions. Through their interactions with professionals, the module will aim to dissolve students’ assumptions on the nature of employment within the contemporary creative, cultural and media sectors.

Learning Outcomes

• Develop and put into practice a substantive role in or response to the media, creative and cultural industries
• Deeply understand your role in the industry in terms of economy, culture, manufacturing, business and work
• Professionally develop an understanding of the contextual factors (external and internal) that impact on the sector in which the residency or workplace study takes place
• Develop as a professional who has the capacity to work on key projects
• Evaluate what it means to work in the cultural, media and creative industries in the 21^st century
• Contribute ideas or recommendations to the potential growth in these sectors
• Demonstrate effective communication skills, numeracy skills, professional skills and the ability to work independently or in a team
• Research and write an evidence-based case study and Portfolio

Indicative Bibliography

Fraser Bruce, Jackie Malcolm & Shaleph O’Neill (2017) ‘Big Data: Understanding how Creative Organisations Create and Sustain their Networks’, The Design Journal

Garnham, N., (2005) ‘From cultural to creative industries: An analysis of the implications of the “creative industries” approach to arts and media policy making in the United Kingdom’. International journal of cultural policy, 11(1), pp.15-29.

Graham and Gardini (2017) Collaborative Production in the Creative Industries (London: University of Westminster Press)

Guile, D.J., (2010) Learning to work in the creative and cultural sector: new spaces, pedagogies and expertise. Journal of Education Policy, 25: 4, pp.465-484

Lazzeretti, Luciana and Marilena Vecco (2018) Creative Industries and Entrepreneurship: Paradigms in Transition from a Global Perspective (Cheltenham: Edward Elgar)

McRobbie, Angela (2018) Be Creative: Making a Living in the New Culture Industries (Cambridge: Polity Press)

Rook, Steve (2015) Work Experience, Placements and Internships (London: Palgrave)