Chris Arning specializes in semiotics and cultural insight. He has 10 years of international experience as a qualitative researcher and semiotician. He has a BA in History, an MA in International Relations and studied semiotics under Professor Marcel Danesi at University of Toronto. As Head of Semiotics at Flamingo Research he designed and led semiotics projects for brands as diverse as Pepsico, Pernod Ricard, O2, Manchester City FC and the World Gold Council. He is the author of two Semiotica papers and two ESOMAR papers and is founder and steward of the Linked In Semiotic Thinking Group. He is also a regular contributor to the online magazine Semionaut.net. He set up Creative Semiotics Ltd, a boutique insight consultancy in late 2010.