Founding Director - LinkNGrow (Digital Innovation & Entrepreneauship)

Video transcript

My name is Purvi Agarwal and I'm currently a final year student at Warwick Business School studying BSE in Digital Innovation and Entrepreneurship. So I think last year one of my friends recommended Warwick Enterprise as a platform where they provide mentorship to all the students regarding their ventures.

Warwick Enterprise has been a big major part of it because they have helped me identify what's my USP - because I think that this is one of the biggest things that we as students need to understand.

There's so many students out there right now at Warwick itself, who have their own really good start-ups, but they don't know how they're differentiating themselves from other competitors - so that's something that they helped me identify.

What was my USP, and how I need to leverage that USP in order to market my entire service that I provide. I think one of the biggest things that Enterprise has helped me with is - just do it.

You have a great idea, all you need to do is work on it, so start somewhere, even if you fail, you're going to learn a lot.