Introduction to Brand Building Workshop
Introduction to Brand Building Workshop
Learn how to build a brand that reflects your values and connects with your audience.
This practical workshop will help you understand the key elements of effective brand building — from defining your identity and values, to shaping your tone of voice and visual style. You’ll take part in interactive exercises to explore brand positioning, storytelling, and how to create a consistent presence across all platforms.
Who is it for?
Whether you’re planning to launch a start-up, go freelance, drive social change, or develop an enterprising mindset to thrive in your career, this workshop is open to all entrepreneurial students and graduates of University of Warwick.
This workshop is also open to Warwick Innovation District businesses — please register in the same way.
What you'll gain?
By the end of this workshop, you will be able to:
- Define your brand’s mission, vision, and core values
- Identify your target audience and tailor your brand messaging effectively
- Build a consistent brand identity across written and visual communication
- Draft a simple brand strategy or mood board to guide your future marketing
Upcoming dates
Date: 06 February 2026
Time: 10:00am – 12:00pm
Delivered: Online Teams
Speaker
Paulina Patrykowska, Director at SLT Media, Marketing Agency
Paulina Patrykowska is the founder of SLT Media with over 13 years of hands-on experience in marketing, branding and business growth in the UK. She works closely with founders and growing teams, helping them build clear, credible brands based on real-world experience rather than theory. Her approach is practical, honest and focused on what actually works in day-to-day business.
Delivered by Warwick Enterprise, part of the Start-up Programme scheme, supporting Warwick students and graduates to develop entrepreneurial skills.