Introduction to Brand Building Workshop
Introduction to Brand Building Workshop
Learn how to build a brand that reflects your values and connects with your audience.
This practical workshop will help you understand the key elements of effective brand building — from defining your identity and values, to shaping your tone of voice and visual style. You’ll take part in interactive exercises to explore brand positioning, storytelling, and how to create a consistent presence across all platforms.
Who is it for?
Whether you’re planning to launch a start-up, go freelance, drive social change, or develop an enterprising mindset to thrive in your career, this workshop is open to all entrepreneurial students and graduates of University of Warwick.
This workshop is also open to Warwick Innovation District businesses — please register in the same way.
What you'll gain?
By the end of this workshop, you will be able to:
- Define your brand’s mission, vision, and core values
- Identify your target audience and tailor your brand messaging effectively
- Build a consistent brand identity across written and visual communication
- Draft a simple brand strategy or mood board to guide your future marketing
Date: 3 October 2025
Time: 10.00am - 12.00pm
Delivered: Online
Speaker
Dean Jackson, Brand Strategist
Dean Jackson is a brand & creative marketing specialist with a proven track record in helping companies of all industries, sizes, and maturity grow in value. He has been the Creative Group Head at Ogilvy, Senior Global Brand Manager at Electrolux and a Managing Partner at Magnetic Creative.
Delivered by Warwick Enterprise, part of the Start-up Programme scheme, supporting Warwick students and graduates to develop entrepreneurial skills.