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Primed memories tempt people into gambling more
Researcher Dr Elliot Ludvig, from Warwick’s Department of Psychology, has found that people are more likely to gamble after having their memories primed.
When reminded, or primed, of past winning outcomes as part of a controlled test, people were over 15% more likely to gamble and select the risky option. Surprisingly, being reminded of past losing outcomes did not change their gambling behaviour.