The Business Transformation group focuses its research on the transformation of organisations enabled by new technologies. Unlike traditional discipline-oriented business research (i.e. strategy, OBHRM, marketing, operations etc.), our business research takes a holistic/systemic approach that is future-focused, prescriptive and industry oriented. Our projects and outputs are both theoretically cutting edge (in terms of publications and thought leadership) as well as impactful to industry.

Specifically, our research helps organisations adapt their products, services and operations to respond to the future connected digital economy, as well as supporting the transformation that results from these new economic opportunities.

Our trans-disciplinary teams consist of experts from a range of backgrounds who have experience across a range of business functions. We have engaged on multiple projects across many sectors including healthcare, manufacturing, construction, creative industries, digital media and pharmaceuticals. Expertise includes:

• Digital Media and Innovation
• E-Business
• Service Systems
• Supply Chain

Current Projects include:

• Home Hub-of-all-Things (HAT) as Platform for Multi-sided Market Powered by Internet of Things: funded by EPSRC, HAT will create a Market Platform for the home by collecting information from a select group of volunteers through the use of sensors on objects as well as existing connected devices in their homes. The project will deliver insights of unprecedented depth and breadth into how we live our lives in relation to the things and people around us. More information >>
• Innovative End-to-end Management of Dynamic Manufacturing Networks (IMAGINE): IMAGINE addresses the need of modern manufacturing enterprises for a novel end-to-end management of dynamic manufacturing networks and will develop a multi-party collaboration platform for innovative, responsive manufacturing that encompasses globally distributed partners, suppliers and production facilities (SMEs and/or OEMs) that jointly conduct multi-party manufacturing. More information >>
• New Economic Models in the Digital Economy Network (NEMODE): This is an initiative to bring together communities to explore new economic models in the Digital Economy. The primary objective is the development of a network of academics and practitioners for the purpose of co-creating knowledge of New Economic Models emerging from the Digital Economy. More information >>

Find out more about all Business Transformation projects >>

Business Support

All of our work is based on the need for practical applications for research and we work closely with companies to ensure we produce results that work in the real world. We work closely with companies through

• Knowledge Transfer Partnerships
• Collaborative R&D Projects
• Research Facility Access
• Education and Skills Provision

More about our Business Support >>

Key Publications

• New business and economic models in the connected digital economy
  Service Systems Working Paper (2013)
  Ng, Irene C.L.
• An integrative framework of value
  Service Systems Working Paper (2013)
  Ng, Irene C.L. and Smith, Laura A.
• The three value proposition cycles of equipment-based service
  Production Planning & Control (2012)
  Smith, Laura A., Ng, Irene C. L. and Maull, Roger.
• Transitioning from a goods-dominant to a service-dominant logic 
  Journal of Service Management (2012)
  Ng, Irene C. L., Parry, Glenn, Smith, Laura, Maull, Roger and Briscoe, Gerard.

Media and Press

See WMG in the Media for additional press coverage.

Academic Staff
Professor Irene Ng
Professor Lucy Hooberman
Professor Janet Godsell
Dr Jay Bal
Dr Jeffrey Jones
Dr Ganna Pogrebna

All group members

 

Enquiries
Vivienne Tsimbili
E.V.Tsimbili@warwick.ac.uk

 

Working with business through
IIPSI Digital Innovation
Institute of Digital Healthcare