MyChainReaction Project
The MyChainReaction
project is an interdisciplinary ESRC funded project led by a team of researchers from WMG and the Centre for Cultural Policy Studies at the University of Warwick.
Project OverviewImagine a world without supply chains; no food; no running water; no prescription medicines; no fuel for our cars etc. Without them we would return to subsistence and potential anarchy and yet academics can’t agree on a shared definition of what a supply chain is and the levels of understanding among policy makers, business leaders and the general public alike are commonly very poor. This project is designed as participatory research aiming to;
The MyChainReaction
As the MyChainReaction stories appear they are mapped on a digital map
which expands in real time as people join in.
We hope that the general public will spread the chain reaction as far across the world as possible and help us to achieve the target of 1,000 respondents.
Results So FarThe results so far where presented at the Global Supply Chain Debate 2015 using poetry and artwork (LINK).
The connectivity between supply chains usually stay invisible in our minds. This invisibility has caused the research team to think creatively to interpret the data in a different way. Artists where commissioned to help demonstrate supply chain relationships and real world perceptions in a more tangible and exciting way.
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Artistic Interpretations of Supply Chains |
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| Pangaea Poetry performed a series of thought provoking poems taken from the MyChainReaction data to bring to life public perceptions of what a supply chain is and individually means to them. The use of digital technology is used to capture the attention of the public, politicians and supply chain thought leaders to increase awareness and understanding. |
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Vist our MyChainReaction YouTube Channel |