Assistant Professor Shweta Singh of Warwick Business School commented:

“Deepfakes are an increasingly big problem for trust, elections and democracy across Britain. With the election just around the corner, it’s more important than ever that voters know that what they’re looking at is real. We’ve recently seen voters and even pundits and journalists fooled by deepfakes, including a video purporting to show Nigel Farage playing ‘Minecraft’.