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The Sales Excellence Hub was founded by Professor Nick Lee and Dr Roland Kassemeier, of Warwick Business School, in partnership with the Institute of Sales Professionals, and technology partner Akeron.

Professor Nick Lee - WBS - Sales Excellence Hub

Professor Nick Lee

Professor Nick Lee Nick is the leading sales force researcher in the UK, and one of the world's leading scholars in the area. He is also a Founding Fellow of the Institute for Sales Professionals. Nick holds strategic advisor positions for a number of innovative sales and leadership development companies, and he was part of the All Party Parliamentary Group inquiry into professional sales in 2019.

Dr Roland Kassemeir - WBS - Sales Excellence Hub

Dr Roland Kassemeier

Dr Roland Kassemeier is an Associate Professor at Warwick Business School whose research focuses on managing the digital transformation of the sales function, salespeople's multichannel and omnichannel selling, and compensation and incentives. He explores academically and managerially relevant research questions to provide impactful implications to researchers and managers.

In partnership with ​the Institute of Sales Professionals and technology partner Akeron.

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