State of Sales
Annual survey evidence, conference dialogue and published reports on the UK sales profession.
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Warwick Business School | Sales Excellence Hub
Research, insight and professional exchange for sales excellence
The Sales Excellence Hub connects academic research with sales practice through the State of Sales programme, Knowledge Hub publications and evidence-led professional events.
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Evidence, insight and professional dialogue
The Hub’s activities establish evidence on the sales profession, translate research for practice and create opportunities for professional exchange.
Knowledge Hub
Research-led articles translating academic and partner insight into practical perspectives for sales leaders.
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Evidence-led discussions bringing together sales leaders, practitioners, researchers and professional partners.
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Engage with the latest work from the Hub
Contribute to the current State of Sales research, explore the 2026 conference and access the latest Knowledge Hub publication.
Current survey
UK State of Sales Survey 2026
Share your experience and contribute to the latest evidence on the UK sales profession.
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State of Sales Conference 2026
Research, senior professional perspectives and discussion of the issues shaping sales.
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The Future of Knowledge-Intensive Business Services
Examining artificial intelligence, knowledge-based differentiation and the growing strategic importance of judgment.
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Learn more about the Hub and receive new updates
Meet the academic leadership and professional partners behind the Hub, or subscribe for new research, events and State of Sales activity.