State of Sales Report 2024

The State of Sales Study explores the State of the UK Sales Profession and Challenges for UK Sales Organisation. The Sales Excellence Hub conducted five events throughout 2024 to identify key topics and challenges of the UK sales profession and UK sales organisations. Around 70 sales leaders from leading UK sales organisations participated in these events to connect sales research and sales practice. Based on the events, the Sales Excellence Hub designed the State of Sales Study. 125 sales leaders participated in the State of Sales Study. The findings from the State of Sales Study provide an overview of the State of the UK Sales Profession and the challenges that it is facing, while providing implications on improving and professionalising the sales industry, and best practices on mastering the challenges of UK sales organisations.

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