State of Sales Conference
UK State of Sales Conference 2025
This event took place on 1st December 2025 at The Shard, London.
The UK State of Sales Conference 2025, hosted by the Sales Excellence Hub at Warwick Business School, brought together sales leaders, professionals and academics to discuss the latest trends, challenges and opportunities in the sales profession.
The 2025 conference focused on:
- Exclusive insights from the UK State of Sales Survey 2025
- The impact of AI in sales, and its implications for performance and skills
- Talent, professional development and incentives in UK sales organisations
- Networking and peer discussion with senior sales leaders, practitioners and researchers
Conference materials:
Access the insights:
The conference drew on findings from the UK State of Sales Study 2025, which examines the state of the sales profession, the challenges facing UK sales organisations and the influence of AI, talent and incentives on performance.
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Stay involved
The UK State of Sales Study is run annually by the Sales Excellence Hub. If you would like to take part in future surveys, receive invitations to events or be informed about the next UK State of Sales Conference, please join our mailing list.
If you have any questions about the event, please contact us at salesexcellencehub@wbs.ac.uk.
Sales Excellence Hub Team
Dr Roland Kassemeier – roland.kassemeier@wbs.ac.uk
Professor Nick Lee – nick.lee@wbs.ac.uk