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Knowledge Hub

Sales Excellence Hub | Knowledge Hub

Research translated for sales practice

The Knowledge Hub brings together research-led articles and partner insight on the issues shaping sales leadership, methodology, incentives, technology and professional practice.

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Why Sales Technology Rollouts Fail: The Missing Role of the Salesperson

Issue 09/2026 · September 2026 · 10-minute read

Xie, S. · Kassemeier, R. · Habel, J. · Lee, N. · Alavi, S.

Based on research published in the Journal of Service Research.

New research shows that technology adoption in sales depends on more than the technology itself. Salespeople can influence whether customers adopt new digital channels by encouraging or holding back adoption.

Digital transformation Sales technology Technology adoption
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Cover of Why Sales Technology Rollouts Fail: The Missing Role of the Salesperson.

Recent publications

More from the Knowledge Hub

Explore recent articles on sales methodology, professional services and incentive design.

Cover of When Unclear Sales Roles Raise Ethical Risk.

Issue 08/2026 · August 2026 · 10-minute read

When Unclear Sales Roles Raise Ethical Risk

Explores how unclear responsibilities and decision boundaries can increase ethical risk in sales, and how management controls and coaching can influence ethical behaviour.

Professor Nick Lee · Warwick Business School

Cover of The Future of Knowledge-Intensive Business Services.

Issue 07/2026 · July 2026 · 15-minute read

The Future of Knowledge-Intensive Business Services

Examines how artificial intelligence is weakening knowledge-based differentiation and why judgment and sales methodology are becoming more important in high-value services.

Diego Ramirez, MBA · Warwick Business School

Cover of The Professional Sales Engine.

Issue 06/2026 · Sales methodology · 15-minute read

The Professional Sales Engine

Explores how clearer distinctions between commercial approach, sales methodology and sales process can help firms train, diagnose and scale sales practice.

Diego Ramirez, MBA · Warwick Business School

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