When Unclear Sales Roles Raise Ethical Risk
Explores how unclear responsibilities and decision boundaries can increase ethical risk in sales, and how management controls and coaching can influence ethical behaviour.
Sales Excellence Hub | Knowledge Hub
The Knowledge Hub brings together research-led articles and partner insight on the issues shaping sales leadership, methodology, incentives, technology and professional practice.
Latest insight
Based on research published in the Journal of Service Research.
New research shows that technology adoption in sales depends on more than the technology itself. Salespeople can influence whether customers adopt new digital channels by encouraging or holding back adoption.
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Recent publications
Explore recent articles on sales methodology, professional services and incentive design.
Explores how unclear responsibilities and decision boundaries can increase ethical risk in sales, and how management controls and coaching can influence ethical behaviour.
Examines how artificial intelligence is weakening knowledge-based differentiation and why judgment and sales methodology are becoming more important in high-value services.
Explores how clearer distinctions between commercial approach, sales methodology and sales process can help firms train, diagnose and scale sales practice.
Examines how incentive design must adapt when revenue is earned through customer adoption, expansion and retention rather than upfront bookings.