State of Sales Study
Launch the Survey
The Sales Excellence Hub (SEH), Warwick Business School aims to strengthen connections between sales practice and research to improve the sales profession in the United Kingdom. The SEH wants to assess the state of sales in the UK by asking practitioners about the sales profession and its challenges in 2024. To that extent, you are invited to take part in the State of Sales Survey 2024.
The goal of the study is to provide relevant, research-based insights to sales leaders and professionals to help them master current challenges in sales and achieve sales excellence. The role of this survey is to help researchers at SEH identify what knowledge the profession needs, and in which priority areas.
The survey is designed to identify priority areas and critical challenges that would benefit most from the research knowledge. Additionally, this year’s survey focuses on deepening of our understanding of
·current opportunities (or lack thereof) for professional development,
·the incentives schemes used to reward sales performance, and
·the role that artificial intelligence currently plays in sales in the UK.
Participation in this study not only contributes to the assessment of the state of sales, but also to our understanding of the improvements that ought to be made to achieve sales excellence in the UK.
The results of the study will be presented at the State of Sales Conference on 2nd December at the Shard, London. You are invited to register for this event here
The Survey is brought to you by Warwick Business School and the Institute of Sales Professionals - government backed professional body representing sales in the UK and around the world.
If you have any questions about the survey or the work of SEH, please feel free to contact Associate Professor Dr Roland Kassemeier Roland.Kassemeier@wbs.ac.uk or Professor Nick Lee Nick.Lee@wbs.ac.uk.
Survey of the State of Sales Study
We are interested in the views and experience of leading sales managers in the UK about the State of Sales and the Sales Profession. It will take you around 7 minutes.
Thank you for your participation!
Results will be presented at the Sales Excellence Hub State of Sales Conference.
